If you live in New York City and take the subway, you may have noticed a series of cartoon ads for something called “Windorphins.” What are they? A Cartoon Network show (my guess)? A depression drug? A kite-flying club for orphans? Just plain scary (guest-blogger Jacob Gershman’s guess)?

Well, it turns out they are … a rather lame ad for eBay. (I suppose one has a rush of endorphins when one wins an eBay auction.)

The theory seems to be that mystery gets people’s attention. And, well, here I am talking about eBay — so, I suppose, mission accomplished. Still, this strikes me as similar to those “The Algorithm Killed Jeeves” ads. Didn’t care then. Don’t care now.

(via 3quarksdaily)