Another from EGG:

Tame Your Inner Chimp and Transform Your Life in 2005

Are you trying to lose weight, stop smoking, save money, work less, or improve your love life in 2005? If so, you need to get control of your inner chimp to succeed! While most people realize that we probably evolved from primates long ago, they don’t realize how this affects them today. As a result, their inner chimps often go unchecked, responding to daily life with instincts and emotions that are better suited to the jungle than society.

To control overeating and other self-defeating behaviors, get a handle on your inner chimp with these four powerful steps:

1. Learn the difference between chimps and people. In order to manage your inner chimp, you have to recognize how chimps act. The chimpanzee shares 96% of our genome and probably a similar part of our behavior. Read what primatologists have to say about how chimps act in books such as “Chimpanzee Politics: Power and Sex Among the Apes”. Or visit the nearest zoo and ask the zookeeper to describe the typical behavior of chimps.

2. Take care of your inner chimp. You can’t get rid of your inner chimp, and you don’t want to: your inner chimp’s responses often save your life. If you want your inner chimp to behave, make sure his or her needs are met. What your inner chimp wants are the things that you need any way: sleep, nutrition, exercise, relaxation, time outdoors, social interaction, affection, mental challenges, and fun.

3. Put a leash on your inner chimp. When your inner chimp acts up, you need to get him or her under control quickly. Fortunately, you have the right tool for the job: a frontal lobe! Evolution has given each of us the neuronal wiring to override our inner chimp’s emotional responses to life, such as fear, greed, jealousy, disgust, lust, and aggression. The frontal lobe is like a muscle—the more you work it, the stronger it gets.

4. Fill the empty space. Your inner chimp does not need a spiritual life, but you do. A healthy, growing spirit gives you the strength to say no to self-destructive behaviors such as overeating, substance abuse, overspending, overworking, and violence. Make sure you are filled with relationships, activities, and work that bring meaning to your life, and it will be easier to keep your inner chimp in line.

With such powerful techniques, theological mentor Phyllis Strupp’s new book THE RICHEST OF FARE uses stories and pictures from the Sonoran Desert to explore the spiritual implications of human evolution—and help the reader take charge of his or her inner chimp and spiritual life.

Media kits, review copies, author bio and interview available on request.

Nice.