I have one thing to say to the folks over at Life After Capitalism (about which my friend Jacob Gershman had an excellent story in The New York Sun on Friday): Tylenol Cool Caplets.
Workers’ paradise? Hardly — if your pain medication doesn’t even have a fresh, minty taste to help it go down just - that - much - easier.
For all the talk of corporations “manipulating” hapless consumers and swindling them out of their money, it’s worth remembering just how thoroughly corporations grovel each and every day to shave just one extra penny off of their prices — to add just one more bell to their latest whistle — to make sure that you give them, and not their competitors, your consumer dollar.
Otherwise, would the McNeil Consumer & Specialty Pharmaceuticals division of Johnson & Johnson have “hired dozens of ‘Tylenol Cool Caps Girls’ to wear revealing outfits while they distribute samples in hot spots like Times Square and Miami Beach”?
Not - bloody - likely.
Life After Capitalism? More like, Life After Tylenol Cool Caps Girls.
Count me out.







0 Responses to “Life After Cool Caps”